Meimei Privacy Policy

Meimei ("Meimei", "we", "our" or the "Application"), developed by the Meimei Team, is the operator of the website Meimei and its subdomains (the "Website"), the Meimei application and any related functionality (collectively, the "Meimei Services").

This Privacy Policy explains how Meimei processes any personal data collected by visitors and users of our website and any applications and services related to the website. We would like to provide you with information about the nature, scope, and purpose of our data collection and usage, so that you can gain insight into the processing of your personal data.

You may share personal information when using Meimei services. For example, you provide information about yourself during account creation. Another example is when you perform certain actions on Meimei services that are public or intended to be public, such as broadcasting content, posting profile information, or following channels. Given the social nature of certain Meimei services, this information may be collected, used, or disclosed by others participating in those social interactions. Furthermore, certain features of Meimei services are designed to provide others with information about user activity, such as a user's activity status or the user's subscription status to a particular channel. We encourage you to be mindful of this when considering your activity on Meimei services.

1. Controller

• Controller: The controller of the data processing is Meimei. You can contact us by e-mail at the e-mail address below.
• Data Protection Officer: Our Data Protection Officer can be contacted via the email address given below. If you have any questions about the processing of your personal data, please feel free to contact him/her.

2. What Information We Collect

This Privacy Policy applies to the websites, applications and other services we operate. We process personal data that you provide to us as a user of our products (such as through the use of our products) and personal data that users provide to us ("Data").

Without some data about you—such as basic profile details and the types of people you want to meet—we can't help you build meaningful connections. We also collect information generated when you use our services (e.g., access logs) and information from third parties (e.g., when you access our services through social media accounts). If you'd like to learn more, we've listed more details below.

2.1 The Data You Give Us

You choose to provide us with certain information when you use our services. This includes:

• Registration information: Such as your date of birth, email (or phone number, where applicable), password, user identifier, and language.
• Profile information: Such as your alias, profile picture, gender, hometown, self-introduction, social media information, education, and occupation.
• Required Information: You must provide us with certain information to register with us.
• User-generated content ("UGC"): Such as comments, text, messages, pictures, images, videos, sounds, code or other data/materials that you upload, distribute or stream on the App when using the Meimei Services.
• Facial Data: For example, if you use a real-life headshot for authentication, we will collect your headshot and facial recognition video for real-life headshot verification (with your consent) by comparing them. This verification protects you from imposters and fake accounts, or enhances the authenticity of the Meimei service. We do not retain your facial recognition video on our servers; it is used only for verification.
• Optional Information: Some information is optional during registration, and you can add or delete it later (e.g., pictures). You can allow us to access your camera or photo album.
• Payment and Subscription Information: We use payment providers (e.g., Apple, Google) to process payments. When you subscribe to a paid service or purchase directly from us, you provide information to our payment provider or us—such as your debit/credit card number or other financial information. While we do not store any credit card information ourselves, we do store the payment ID number provided by the respective provider (which can be assigned to an individual), as well as your subscription term, price, currency, VAT (based on country information), and payment provider.
• Information collected when you participate in our promotions, events or competitions (the information you use to register or enter).
• Information collected when you contact our customer service team (e.g., information used to verify your account or resolve your feedback/complaint).
• Information collected when you participate in in-app surveys and activities (e.g., your insights into our products/services, answers to our questions, or feedback).

2.2 Data from Others

In addition to the information you provide directly to us, we may obtain additional information from third parties and sources outside of the Meimei service. For example:

• Registration via social media: You can use a social media login (e.g., Facebook, Instagram, Twitter, Google, etc.) to create and log in to your account. We will receive your first and last name, email address, gender, and profile picture.
• Other partners: We may receive information about you from our partners—for example, where Meimei advertising is published on partners’ websites and platforms (in which case they may pass on details of the campaign’s success).
• Other users: Other users may provide information about you when they use our Services. For example, if another user contacts us about you, we may collect information about you from them.

2.3 Data Collected When You Use Our Services

When you use our Services, we collect information about which features you use, how you use them, and the device you use to access our Services. For more details, see below:

• Usage Information: We collect information about your activities on our Services, such as:
  • How you use them (e.g., the dates and times you log in, the features you have been using, searches, clicks, pages displayed to you, referring web page addresses).
  • How you interact with other users (e.g., users you connect and interact with, the times and dates of interactions, the number of messages you send and receive).
• Device Information: We collect information about the devices you use to access our Services, including:
  • Hardware and software information: Such as IP address, device ID and type, specific device and application settings/characteristics, application crashes, advertising IDs (e.g., Google’s AAID and Apple’s IDFA—both are randomly generated numbers that you can reset via your device settings), browser type/version/language, operating system, time zone, and identifiers associated with cookies or other technologies that may uniquely identify your device or browser (e.g., IMEI/UDID and MAC address).
  • Information about your wireless and mobile network connections: Such as your service provider and signal strength.
  • Information about device sensors: Such as the accelerometer, gyroscope, and compass.
  • Other information with your consent: If you allow us to do so, we may collect your geographic location (latitude and longitude) through various means (depending on the service and device you use, including GPS or Wi-Fi connection). If you explicitly permit such collection, your geographic location may be collected in the background even when you are not using the service. If you refuse, we will not collect it.
• Cookies: These are small pieces of data that enable us to provide certain features. They are collected by us or our business partners to measure and understand the pages you click on and how you use Meimei Services—thereby enhancing your experience with Meimei Services. The basis for processing data through cookies is our legitimate interests. We use and may allow others to use cookies and similar technologies (e.g., web beacons, pixels) to recognize you and/or your device.

3. How We Use Your Information

We only use your personal information as permitted by applicable law. Generally, we use your personal information for the following purposes:

• To provide Meimei Services and their content to you (including any interactive features on the Meimei Services), and to provide you with the information, products, or services you allow us to provide. We also collect and use personal information to verify your eligibility and fulfill prizes in promotions and sweepstakes.
• Improving Services: To improve and personalize our Services by providing new services, information, suggestions, and feedback.
• Customer management: To manage Registered Users’ accounts, provide Registered Users with customer support and notifications regarding their accounts/subscriptions, and notifications regarding changes to the Meimei Services or any other products/services we offer through them.
• Communications: To communicate and interact directly with you—for example, we may send notifications about upcoming changes, promotions, or improvements to Meimei Services.
• Content review: To review images, graphics and content posted or generated on the Meimei Services, ensuring we comply with applicable content regulations in relevant jurisdictions.
• Content customization: To conduct research and analysis about your use of or interest in the content, products, advertising, or services available on the Meimei Services—so as to develop and display content tailored to your interests on our websites and applications.
• Performance analysis: To determine whether users of the Meimei Service are unique or whether the same user uses the Meimei Service multiple times, and to monitor aggregate metrics (e.g., total number of visitors, number of videos viewed, demographic patterns).
• Functionality and security: To identify users who do not meet age restrictions, diagnose or fix technical issues, and detect, prevent, and respond to actual or potential fraud, illegal activity, or intellectual property infringement.
• Compliance: To enforce our Terms of Use and comply with our legal obligations.
• Aggregation: To aggregate information we collect about you to achieve one or more of the purposes listed above.

3.1 Cookies

We and our suppliers/service providers use cookies and other similar technologies (e.g., web beacons, Flash cookies, etc.) ("Cookies") to automatically collect information, measure and analyze the pages you click on and how you use the Platform, enhance your experience with the Platform, and improve our services.

Cookies are small files placed on your device to enable the Platform to provide certain features and functionality. Web beacons are very small images or small pieces of data embedded in an image (also known as "pixel tags" or "clear GIFs") that can recognize cookies, the time and date of a page view, a description of the page where the pixel tag is placed, and similar information from your computer or device.

By using the Platform, you consent to our use of cookies.

In addition, we may link your contact or subscription information with your activity across all devices on our platform—including using your email, other login information, or device information. We are not responsible for the privacy practices of these third parties, and their information practices are not covered by this Privacy Policy.

You can refuse or disable cookies by adjusting your browser settings. Since each browser’s settings are different, please refer to the instructions provided by your browser (e.g., Chrome, Safari, Firefox). Note that you may need to take additional steps to refuse or disable certain types of cookies. Additionally, your opt-out options are specific to the browser/device you use when you opt out—so you may need to opt out separately for each browser/device. If you choose to refuse, disable, or delete cookies, you may no longer be able to use certain features of the Platform.

Note that we may process your personal information for a variety of lawful grounds, depending on the specific purpose for which we are using it.

4. Sharing of Personal Data

4.1 With Other Users

When you voluntarily disclose information on the Services (including your public profile), you share that information with other users. Please be careful with your information and ensure the content you share is publicly viewable by you—because once you share your information, neither you nor we can control what others do with it.

If you choose to limit the audience for all or part of your profile or certain content/information about you, it will be visible according to your settings.

4.2 With Our Service Providers and Partners

We share your information with third parties who help us provide and improve our products (e.g., maintenance, analytics, auditing, payments, fraud detection, marketing, development). Service providers will have access to your information only as reasonably necessary to perform these tasks on our behalf, and they are obligated not to disclose or use it for any other purpose.

We use processors such as Appsflyer, Google, Facebook, Amazon Web Services, Inc., or Zendesk, Inc.

4.3 For Corporate Transactions

We may transfer your data if we are involved in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other change in ownership or control (in whole or in part).

4.4 When Required by Law

We may disclose your data as reasonably necessary to:

• Comply with legal process (e.g., a court order, subpoena, search warrant), a government/law enforcement investigation, or other legal requirement.
• Assist in the prevention or detection of crime (in each case, subject to applicable law).
• Protect the safety of any person.

4.5 To Enforce Legal Rights

We may also share data to:

• Mitigate our liability in actual or threatened litigation.
• Protect our legal rights and the legal rights of our users, business partners, or other parties.
• Enforce our agreements with you.
• Investigate, prevent, or take other action regarding illegal activity, suspected fraud, or other misconduct.

4.6 With Your Consent or at Your Request

We may ask for your consent to share your data with third parties. In any case, we will clearly explain why we are sharing the information.

In any of the above situations, we may use and share non-personal data (i.e., data that does not identify you by itself—such as device information, general demographics, general behavioral data, and geolocation in de-identified form) as well as personal information in hashed, non-human-readable form.

We may also share this information with other third parties (particularly advertisers) to develop and deliver targeted advertising on our products or third-party applications, and to analyze and report on the ads you see. We may combine this data with other non-personal information collected from other sources or with personal data in hashed, non-human-readable form.

5. Links to Other Websites or Applications

When you click on a link to any other website, mobile application, or third-party content through the Meimei Services, you will be redirected to that website or mobile application, and other entities may collect information from or about you. We do not control, review, or assume any responsibility for these third-party websites, mobile applications, or their content. Note that the terms of this Privacy Policy do not apply to these third-party websites, mobile applications, or content—nor do they apply to any information collected after you click on a link to such third-party platforms.

6. Data Storage Time and Data Security

6.1 Storage Period

We store your data for as long as you are a registered user of the product. Beyond that, we only store the data for as long as legally necessary (due to warranty, limitation, or retention periods) or as otherwise required.

6.2 Account Deletion

If you decide to delete your account, all data we have about you will be deleted, except for the following:

• Any details you made public (e.g., comments on other registered users' activities, gifts you shared, etc.) will be anonymized—i.e., it will be clear that such details were provided by a deleted user.
• Any data required to fulfill contractual obligations or comply with statutory retention obligations will not be deleted, but will be reduced to the minimum possible scope.
• A deletion request will not affect data that must be stored for legal reasons (e.g., for accounting purposes).

6.3 Data Security

We implement appropriate administrative, technical, and physical security measures to protect your personal information from unauthorized access and disclosure. For example:

• Only authorized employees are permitted to access personal information, and they may do so only for permitted business functions.
• We use encryption technology when transmitting certain of your personal information between your systems and ours.
• We use firewalls to help prevent unauthorized access to your personal information.

However, please note that we cannot completely eliminate security risks associated with the storage and transmission of your personal information. You should exercise caution when submitting information through the Meimei Services and be particularly careful about what information you provide to us.

You are responsible for maintaining the confidentiality of your password and account information at all times.

7. Purpose of Using Device Permissions

7.1 Album Permissions

• Usage: This permission primarily allows you to upload personal photos as profile pictures and share photos in your personal feeds, chats, and other scenarios. For example, you will need album access to update your profile picture to a more personalized one or share an interesting photo in a chat with a friend.
• Scope of Permissions and How to Obtain Them: For one-time photo uploads (e.g., setting an avatar, publishing dynamic images), we follow Google Store policies and use the system photo picker (e.g., the Android photo picker). This method does not require broad access to your entire album— the app will only obtain temporary access to a specific photo when you actively select it.
• Data Processing: We use the photos we obtain only for the functional purposes you specify. We will not process them for other purposes (e.g., background scanning for advertising recommendations) without your consent. We will store (e.g., upload to our servers for display in your profile or dynamics), display, and transmit the photos according to your operational instructions. After you delete the relevant photo content, we will also delete the corresponding photo data stored on our servers within a reasonable period of time in accordance with data lifecycle guidelines.

7.2 Microphone Permissions

• Usage: Microphone permission supports Meimei services such as voice/video chat and voice message recording. For example, the app will request microphone access when you make a voice/video call with a friend or record a voice message to quickly express your thoughts.
• When to Obtain Permission: We will only request microphone permission when you actively click to initiate a voice/video chat or start recording a voice message. We will not turn on the microphone in the background without your permission.
• Data Processing: Recorded voice data is used only to implement the functions you initiate (e.g., sending it to chat partners or using voice/video features). It will not be used for any other purpose without your authorization. We also implement security measures (e.g., encryption) to protect the security of voice data during transmission and storage, preventing data leakage.

7.3 Clipboard Permissions

• Purpose: Obtaining clipboard permissions mainly facilitates text pasting when using Meimei services—such as pasting copied text content into the chat input box or pasting previously copied information when filling out a form.
• Permission Acquisition and Use Time: The app will only read clipboard contents when you actively perform a paste operation. It will not continuously monitor the clipboard in the background or read clipboard content without your permission. Furthermore, the app will only read clipboard contents related to the current operation and will not access other irrelevant information.
• Data Processing: The clipboard text is used solely to complete the paste operation you initiate. It will not be processed or stored. After the paste operation is completed, the app will not retain clipboard content, ensuring your privacy is protected.

7.4 Notification Permissions

• Usage: Notification permissions are used to push important messages to you—such as new message alerts from friends, system notifications (e.g., app update prompts), and updates on events you follow. This ensures you do not miss important information related to you. For example, you will receive a notification when a friend sends you a message or when an online event you are participating in has new progress.
• Permission Acquisition and Management: When you install or first use the Meimei service, you will be asked to grant notification permission, and you can choose to allow or deny it. If you allow it, you can also personalize the type and method of notifications (e.g., sound, vibration, pop-up) at any time through the app settings or your device’s system settings.
• Notification Content Processing: Push notifications only contain information related to Meimei services and will not include unauthorized advertisements or other irrelevant content. We will strictly protect the security of notification content to prevent malicious access or tampering by third parties.

7.5 Bluetooth Permissions

• Purpose: Obtaining Bluetooth permissions is mainly used to connect to specific Bluetooth devices (e.g., Bluetooth headsets) to enable data interaction with these devices. For example, you need Bluetooth permissions to use a Bluetooth headset to play our content or conduct voice/video chats.
• Permission Acquisition: The app will only request Bluetooth permissions when you actively initiate an operation to connect to a specific Bluetooth device or when the Meimei service detects that you have a clear need for such a connection.
• Data Processing: Data collected via Bluetooth is only used for purposes related to device functionality and will not be used for unrelated purposes. We encrypt data transmitted via Bluetooth to ensure data security during transmission and prevent it from being stolen or tampered with by third parties.

7.6 Location Permissions

• Usage Description: Location permission is mainly used to implement location-based services. At the same time, to support Bluetooth headset calling functions, location permission is required on devices running Android 12 or lower to discover Bluetooth devices. This data is only used for device connection and will not involve the collection or upload of geographic location information.
• Permission Acquisition and Mode Selection: We will explicitly request location permission when you first use a service that requires location functionality. The app will not continue to collect your location information when you are not using the relevant location-based services.
• Data Processing: The collected location data is only used to provide the services explicitly disclosed above. Your location information will not be disclosed to third parties for advertising or other unauthorized purposes. When you turn off the location feature or stop using related location-based services, the app will stop collecting and using your location information.

8. What Rights Do You Have?

We want you to have control over your information, so we provide you with the following tools:

8.1 In-Service Access/Update Tools

Tools and account settings allow you to directly access, correct, or delete the information you have provided to us that is associated with your account within the service. If you have any questions about these tools or settings, please contact our customer service team for assistance.

8.2 Device Permissions Management

Mobile platforms have a permission system for certain types of device data and notifications (e.g., location services, push notifications). You can adjust your device settings to consent to or object to the collection of such information or the display of such notifications.

If you do not want to share your mobile device’s GPS location, microphone, camera, or other similar features, you can turn them off. You can also hide your location, uploaded videos, recent activity time, and other information by adjusting the "Privacy" settings. Of course, some services may lose full functionality if you do this.

8.3 Account Deletion

You can delete your account directly through the corresponding function within the service.

8.4 Key Reminders About Your Rights

• Reviewing Your Information: Applicable privacy laws may grant you the right to review the personal information we hold about you (depending on the jurisdiction, this may be referred to as the right of access, the right of portability, or the right to modify terms). If you wish to request a copy of your personal information, please contact our Customer Service Team for assistance.
• Updating Your Information: If you believe the information we hold about you is inaccurate, or that we are no longer entitled to use it, and you wish to request correction, deletion, or object to its processing, please contact our Customer Service Team.
• Identity Verification for Requests: For your protection and the protection of all our users, we may ask you to provide proof of identity before responding to the above requests.
• Possible Denial of Requests: Please note that we may deny a request for certain reasons—including if the request is illegal, or if it may violate another user’s trade secrets, intellectual property rights, or privacy. If you wish to receive information related to another user (e.g., a copy of messages you received from them through our Services), the other user must contact our Privacy Officer to provide written consent before such information can be released.
• Limitations on Objecting to Processing: Additionally, we may not be able to accommodate certain requests to object to the processing of personal information—especially if such requests would make it impossible for us to provide services to you.
• Uninstalling the App: You can use your device’s standard uninstall process to uninstall the App and stop all information collection. If you uninstall the App from your mobile device, the unique identifier associated with your device will continue to be stored. If you reinstall the App on the same mobile device, we will be able to re associate this identifier with your previous transactions and activity.
• Lodging Complaints: In some countries (including the EU), you have the right to lodge a complaint with the appropriate data protection authority (e.g., EDPB for EU) if you have concerns about how we process your personal information. The data protection authority with which you can lodge a complaint may be the one in your place of habitual residence, place of work, or the location where we are based.

9. Child Safety

You must be at least 18 years of age to use our services. We do not intentionally collect personal information from individuals when they use our services, but we may collect age data to confirm compliance with our application usage standards. If we inadvertently collect personal information from users under the age of 18, such data will be immediately deleted from our database, and this will also result in the user’s account being blocked. Therefore, we recommend that individuals under the age of 18 do not use our services.

If you encounter suspected child sexual abuse material (CSAM) while using this app, please use the app’s report feature to notify us. Our product support team is available 24/7 to process your report quickly. Additionally, our product support team will report any confirmed instances of CSAM to the National Center for Missing and Exploited Children (NCMEC).

10. Further Important Information

We make every effort to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Like all technology companies, while we take measures to protect your information, we cannot promise—and you should not expect—that your personal information will always be completely secure.

We regularly monitor our systems to check for potential vulnerabilities and attacks, and we periodically review our information collection, storage, and processing practices to update our physical, technical, and organizational security measures.

If we suspect or detect a security breach, we may suspend your access to all or part of the Services without prior notice. If you believe your account or information is no longer secure, please notify us immediately through our Customer Service.

11. Privacy Policy Changes

We may modify or amend this Privacy Policy from time to time. Although we may attempt to notify you when significant changes are made to this Privacy Policy, you should periodically review the most up-to-date version available on the Meimei Services to stay informed of any changes— as these changes will be binding on you.

12. How to Contact Us

12.1 Data Protection Officer

If we make material changes to this Policy, we will notify you by posting the revised Privacy Policy or providing a notice on our website, or as required by law. You agree to review the Privacy Policy periodically to stay informed of any modifications. You agree that your continued use of the Service after we post the revised Privacy Policy or provide a notice on our website will constitute your acceptance of the revised Privacy Policy. If you do not agree to the terms of the Privacy Policy, you should not use the Service.

12.2 Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please feel free to contact us through the following channels: